Italian translation at settesei.it
Every player has their “go-to” serve, their favorite option for high-pressure moments. At the same time, their opponents notice patterns, so no server can be too predictable. Let’s dive into the numbers to see who’s serving where, how it’s working out for them, and what it tells us about service strategies on the ATP tour.
Specifically, let’s look at ad-court first serves, and where servers choose to go on break points. For today’s purposes, we’ll focus on a group of 43 men, the players with at least 20 charted matches from 2010-present in the Match Charting Project dataset. For each of the players, we have at least 85 ad-court break points and another 800-plus ad-court non-break points. (I’ve excluded points in tiebreaks, because many of those are high-pressure as well, but it’s less clear cut than in other games.) For most players we’ve logged a lot more, including nearly 1,000 ad-court break points each for Novak Djokovic and Rafael Nadal.
First question: What’s everybody’s favorite break point serve? On average, these 43 men hit about 20% more “wide” first serves than “T” first serves on break points. (Body serves are a factor as well, but they make up only about 10% of total first serves, and comparing two options is way more straightforward than three.) That 20% difference isn’t quite as big as it sounds, since on non-break points in the ad court, players go wide about 10% more often. So while the wide serve is the typical favorite, it’s only a bit more common than on other ad-court points.
Tour-wide averages don’t tell us the whole story, so let’s look at individual players. Here are the ten men who favor each direction the most when choosing an ad-court first serve on break point:
Player BP Wide/T
Philipp Kohlschreiber 2.58
Pablo Cuevas 2.46
Denis Shapovalov 1.94
Rafael Nadal 1.87
Jack Sock 1.84
David Goffin 1.78
Nick Kyrgios 1.69
Alexandr Dolgopolov 1.66
Dominic Thiem 1.64
Pablo Carreno Busta 1.58
…
Gilles Simon 0.94
Alex De Minaur 0.94
Gael Monfils 0.90
Feliciano Lopez 0.83
Tomas Berdych 0.83
Karen Khachanov 0.82
David Ferrer 0.81
Fabio Fognini 0.77
Diego Schwartzman 0.69
Borna Coric 0.67
You’re probably as unsurprised as I was to find Rafael Nadal near the top of the list. The combination of Rafa and Denis Shapovalov suggests that lefties all follow the same pattern, but Feliciano Lopez swats away that hypothesis, as one of the players who most favors the T serve on break points. The other two lefties in our 43-player set, Adrian Mannarino and Fernando Verdasco, both hit more wide serves than average, so perhaps Feli is the odd man out here. We don’t have a lot of data on other contemporary lefties, so it’s tough to be sure.
Second question: How do break point tendencies compare to ad-court tendencies in general? We’ve already seen that players opt for wide first serves about 10% more than T deliveries in non-break point ad-court situations. That difference doubles on break points. These modest shifts lend themselves to an easy explanation: Most players serve a little better wide to the ad court, and under pressure, they’re a bit more likely to go with their most reliable option.
For some guys, though, there’s no “little” about it. We’ve already seen that Philipp Kohlschreiber goes wide every chance he gets on break points, more often than anyone else in our group. Yet on non-break points in the ad court, he splits his deliveries almost fifty-fifty. That’s a huge difference between break point and non-break point tendencies. He’s not alone. Borna Coric is similar (albeit less extreme) in the opposite direction, splitting his ad-court first serves about fifty-fifty in lower-pressure situations, then heavily favoring T serves when facing break point.
The next table shows the players who shift tactics most dramatically on break points. The first two columns show the ratio of wide serves to T serves on break points and on other ad-court points. The rightmost column shows the ratio between those two. At the top of the list are the men like Kohlschreiber, who go wide under pressure. At the bottom are the men like Coric. I’ve included the top ten in both directions, as well as the three members of the big four who aren’t in either category. Djokovic, for example, doesn’t let the situation alter his tactics, at least in this regard.
Player BP W/T Other W/T Wide BP/Other
Philipp Kohlschreiber 2.58 1.04 2.49
Nick Kyrgios 1.69 0.74 2.28
Juan Martin del Potro 1.52 0.81 1.87
Jack Sock 1.84 1.05 1.75
Pablo Cuevas 2.46 1.50 1.64
Kevin Anderson 1.18 0.74 1.59
David Goffin 1.78 1.13 1.58
John Isner 1.43 0.91 1.58
Grigor Dimitrov 1.41 0.94 1.49
Dominic Thiem 1.64 1.11 1.48
…
Andy Murray 1.19 0.86 1.39
Rafael Nadal 1.87 1.51 1.24
Novak Djokovic 1.20 1.16 1.03
…
Stan Wawrinka 0.99 1.15 0.87
Roberto Bautista Agut 1.38 1.60 0.86
Fabio Fognini 0.77 0.91 0.85
Roger Federer 1.08 1.35 0.80
Benoit Paire 1.36 1.73 0.78
Adrian Mannarino 1.45 1.86 0.78
Diego Schwartzman 0.69 0.89 0.78
Feliciano Lopez 0.83 1.09 0.76
Borna Coric 0.67 0.97 0.69
Karen Khachanov 0.82 1.25 0.66
Some of the tour’s best servers feature near the top of the list. While many of them favor the ad-court T serve in general, they go wide more often under pressure. This tactic offers an explanation of why some players outperform (at least sometimes) on break points and in tiebreaks. Nick Kyrgios, for instance, is deadly serving in all directions, but in the ad court, he’s even better out wide. Overall, he wins 78.8% of his wide first serves in the ad court, against 75.8% of his T first serves. By “saving” the wide serves for big moments, he is able to defend more break points than his overall ad-court record would suggest. The same theory applies to tiebreaks, where a player could deploy their favored serve more often.
Third question: Could these tactics be improved? I usually start with the assumption that players know what they’re doing. If Kyrgios goes down the middle most of the time and then out wide more often on break points, it probably isn’t a random choice. There’s an easy rule of thumb to check whether servers are making optimal choices, which my co-podcaster Carl Bialik described a few years ago:
If your T serve is better than your wide serve, hit the T serve more. But don’t hit it 100 percent of the time because if you do, your opponent knows you’ll hit it and can stand in the middle of the court waiting for it instead of guarding against the wide serve. So how often should you hit it? Exactly as often as it takes to make it just as successful, but no more, than when you hit a wide serve. If your success rates on different choices are different, you’re not serving optimally.
For instance, facing break point in the ad court, Kyrgios wins 79.7% of his wide first serves and 76.1% of his T first serves. By Carl’s game-theory-derived logic, Kyrgios should be going wide even more often. His win rate on wide serves will go down a bit, as returners find him more predictable, but the average result of all of his break point serves will go up, as he trades a few T serves for more successful wide deliveries.
On average, our 43 players have a 4% gap between their break point win percentages on wide and T serves. Some of that is probably just noise. We’ve logged only 94 break points served by Alexandr Dolgopolov, so his 15% gap isn’t that reliable. Still, some gaps appear even for those players with considerably more data.
The following table shows the ten players with the most break points faced in the dataset. The third column–“BP Wide/T”–shows how much they favor the wide serve on break points. The next two columns show their winning percentages on break point first serves in the two primary directions. Finally, the last column shows the difference between those winning percentages, also in percentage terms. The closer the gap to 0%, the closer to an optimal strategy.
Player BPs BP Wide/T Wide W% T W% Gap
Novak Djokovic 973 1.20 73.1% 72.9% 0.3%
Rafael Nadal 971 1.87 67.3% 76.7% 12.2%
Roger Federer 865 1.08 77.1% 77.1% 0.0%
Andy Murray 730 1.19 71.1% 72.2% 1.6%
Alexander Zverev 493 1.04 72.4% 76.6% 5.5%
Stan Wawrinka 379 0.99 72.7% 71.9% 1.2%
Kei Nishikori 366 1.18 59.5% 69.6% 14.5%
David Ferrer 347 0.81 59.7% 63.7% 6.2%
Diego Schwartzman 338 0.69 72.2% 67.8% 6.5%
Dominic Thiem 294 1.64 71.8% 73.9% 2.8%
Djokovic, Roger Federer, Andy Murray, and Stan Wawrinka are close to the tactical optimum. Nadal is … not. He loves the wide serve on break points, yet he is considerably more successful when he lands his first serve down the T.
But again, we need to work from the assumption that the players know what they’re doing–especially when that player is as accomplished and otherwise strategically sound as Rafa. My focus throughout this post has been on first serves. In general, players make first serves at about the same rate regardless of which direction they choose. In the ad court, down-the-middle attempts are a bit more likely to land in than wide deliveries. But for Rafa, it’s a different story. His wide serve isn’t particularly deadly, but it is the picture of reliability. His ad-court first serve wide hits the mark 77.8% of the time, compared to a mere 59.5% down the middle. The T serve is effective when it lands in, but that in itself is not sufficient reason to make more attempts.
The same reasoning can’t save Kei Nishikori. He has an even bigger gap than Rafa’s, winning about 70% of his break point first serves down the T but only 60% when he goes wide. This is almost definitely not luck: Assuming 180 serves in each direction and the average success rate of about 65%, the chances of either number being at least five percentage points above or below the mean is about 18%. The probability that both are so extreme is roughly 3.5%, so the odds that they are extreme in opposite directions is less than 2%, or one in fifty.
Like Nadal, he is one of the few players who makes a lot more first serves in one direction than the other. But unlike Nadal, his first-serve-in discrepancy makes the gap even more pronounced! In the 366 break points we’ve logged, he landed 48.8% of his break point wide first serve attempts and 62.8% of his tries down the T. He lands more first serves down the middle and those serves are more likely to result in points won. Nishikori needs to hit a lot more of his break point serves down the T. His T-specific winning percentage will probably decrease as opponents discover the more pronounced tendency, but his overall results would likely improve.
At the most basic level, players should be aware of their opponents’ serving tendencies, whether by rumor, advance scouting, or data like the Match Charting Project. Beyond that, we’ve seen that there’s even more potential in the data, showing that some men are leaving break points on the table. Most elite tennis players have a good intuitive grasp of game theory, but even elite-level intuition gets it wrong sometimes.