For as long as I’ve been following tennis, there’s been a tension between the amount of doubles available to watch and the amount of doubles that fans say they want to watch. In-person spectators flock to doubles matches at grand slams and aficionados pass around GIFs of the most outrageous, acrobatic doubles points. Yet broadcasters almost always stick with singles, leaving would-be viewers chasing down online streams, often illegal ones.
There are some good reasons for that, foremost among them the marquee drawing power of the best singles players. Broadcasters are convinced that their audiences would rather watch a Fed/Rafa/Serena/Pova blowout than a potentially more entertaining one-on-one contest between unknowns, let alone a doubles match. And they’re probably right–at least, they’ve got ratings numbers to back them up. So we’re left with a small population of hipster doubles fans, confident that two-on-two is the good stuff, even if most of us rarely watch it.
It’s probably impossible to quantify entertainment value, but that doesn’t mean we shouldn’t try. What can the numbers tell us about the watchability of doubles?
Hip to be rectangular
There’s plenty of room for a diversity of preferences–one fan’s Monfils may be another fan’s Isner. But there are some general principles that seem to define entertaining tennis for most spectators. Winners are better than errors, for one. Long rallies are better than short ones, at least within reason. And you can never go wrong with more net play.
If net play were the only criterion, doubles would beat singles easily. But what about other factors? I started wondering about this while researching a recent post on gender differences in mixed doubles, when I came across a match in which every rally was four shots or fewer. For every brilliant reflex half-volley, doubles features a hefty dose of big serving and tactically high-risk returning. Especially in men’s doubles, that translates into a lot of team conferences and not very much shotmaking.
Let’s see some numbers. For each of the five main events at the 2019 Australian Open–men’s and women’s singles, men’s and women’s doubles, and mixed doubles–here is the average rally length, the percentage of points ended in three shots or less, and the percentage of points that required at least ten shots:
Event Avg Rally <3 Shots 10+ Shots Men's Singles 3.2 72.6% 5.1% Women's Singles 3.4 67.9% 5.4% Men's Doubles 2.5 81.6% 1.1% Women's Doubles 2.9 76.7% 2.4% Mixed Doubles 2.8 74.0% 1.8%
There's a family resemblance in these numbers, but it's clear that doubles points are shorter. Men's doubles is the most extreme, at 2.5 shots per point. By comparison, only 8% of the men's singles matches in the Match Charting Project database have an average rally length lower than that. More than four out of every five men's doubles points ends by the third shot, and with barely one in one hundred points lasting to ten shots, you'd be lucky to sit through an entire match and see more than one such exchange.
Quantity and quality
Shorter points are the nature of the format. Even recreational players can find it hard to keep the ball in play when half of each team is patrolling the net, looking for an easy putaway. Short-rally tennis can still be entertaining, as long as the quality of play offsets the unfavorable watching-to-waiting ratio.
I've mentioned my perception that men's doubles features a lot of unreturned serves. The numbers suggest that I spoke too soon. For the five events, here are the percentage of points in which the return doesn't come back in play:
Event Unret% Men's Singles 31.7% Women's Singles 24.3% Men's Doubles 32.1% Women's Doubles 21.6% Mixed Doubles 29.3%
For men, singles and doubles are about the same. Perhaps the singles servers are a bit stronger, but the doubles returners are taking more chances, trying to avoid feeding weak returns to aggressive netmen. With women, you're more likely to see a return in play in a doubles match than in singles. Unless you're a connoisseur of powerful serves, you'll probably find higher rates of returns in play to be more enjoyable to watch.
The same applies to winners, compared to unforced errors. (Forced errors are a bit tricky--sometimes they are as exciting and indicative of quality as a winner; other times they're just an out-of-position unforced error.) Let's see what fraction of points end in various ways, for each of the five events:
Event Unforced% Forced% Winner% Men's Singles 25.6% 16.2% 21.3% Women's Singles 28.9% 16.0% 23.4% Men's Doubles 12.8% 17.2% 29.9% Women's Doubles 20.9% 18.0% 32.1% Mixed Doubles 14.5% 17.0% 29.5%
Here, doubles is the clear winner. For both men and women, more doubles points than singles points end in winners, and fewer points end in unforced errors. Some of that reflects the much higher rate of net play, since it's easier to execute an unreturnable shot from just a few feet behind the net. There are a few more forced errors in doubles, perhaps representing failed attempts to handle volleys that almost went for winners, but no matter how we interpret them, the difference in forced errors is not enough to offset the differences in winners and unforced errors.
The hipsters weren't wrong
The numbers aren't as conclusive as I expected them to be. Yes, doubles points are shorter, but not so much so that the format is reduced to only serving and returning. (Though some men's matches are close.) As usual, our data has limitations, but the information available for each point suggests that there's plenty of high-quality, entertaining tennis to be seen on doubles courts, even if it's usually limited to four or five shots at a time.